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E-Marketing and Customers’ Bank Loyalty Enhancement: Jordanians’ Perspectives
12 references·6 citing·40 second hopsampled
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2016Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity682 cited
  • 2019The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty543 cited
  • 2004The importance of brand equity to customer loyalty411 cited
  • 2016The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector245 cited
  • 2016Word of Mouth impact on the adoption of mobile banking in Iran177 cited
  • 2020The role of customer intimacy in increasing Islamic bank customer loyalty in using e-banking and m-banking94 cited
  • 2019Understanding the Impact of Social Media Practices on E-Learning Systems Acceptance78 cited
  • 2021What Impacts the Acceptance of E-learning Through Social Media? An Empirical Study71 cited
  • 2019The effects of online store informativeness and entertainment on consumers’ approach behaviors42 cited
  • 2014Social media channels: the factors that influence the behavioural intention of customers39 cited

Cited by

  • 2023The Role of Governance, Leadership in Public Sector Organizations: A Case Study in the UAE

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52 cited
  • 2024Environmental Uncertainty Awareness and Organisational Performance: A Review and Suggestions for Future Research18 cited
  • 2024The Impact of Media Technology on Family Relations During Crisis18 cited
  • 2023Support Factors and Green Entrepreneurial Inclinations for Sustainable Competencies: Empirical Evidence from Oman17 cited
  • 2024Examining the Effects of Digital Payment and Impulsive Buying on Purchase Intention17 cited
  • 2023Catalyst Role of University Green Entrepreneurial Support Promoting Green Entrepreneurial Inclinations Among Youth: Empirical Evidence from Oman14 cited