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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

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References

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2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
1997Dynamic capabilities and strategic management34,723 cited
2018When to use and how to report the results of PLS-SEM27,424 cited
1984A resource‐based view of the firm25,618 cited
2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance16,758 cited
2000Dynamic capabilities: what are they?14,950 cited
1993Strategic assets and organizational rent8,402 cited
1994The Capabilities of Market-Driven Organizations6,532 cited
2019Predictive model assessment in PLS-SEM: guidelines for using PLSpredict4,576 cited
1993Market Orientation: Antecedents and Consequences4,340 cited
2017Business models and dynamic capabilities3,683 cited
2007Dynamic Capabilities: Understanding Strategic Change in Organizations3,433 cited
2004Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research12,819 cited
2007Dynamic capabilities: A review and research agenda

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2,819 cited

2016Big data analytics and firm performance: Effects of dynamic capabilities2,466 cited

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