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Advertising in America: The consumer view · Study

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ArticleAdvertising in America: The consumer view

Unknown author1969

Article1969

Advertising in America: The consumer view

Unknown author

187 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence American History and Culture

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1999Survey of Internet users' attitudes toward Internet advertising 2009Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities 2015Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries 2005Modeling Tourism Advertising Effectiveness 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks 2007Advertising dynamics and competitive advantage 2008An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness

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Year1969

Typearticle

Published1969-04-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations187

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0007-6813(69)90139-6

openalex_workW4297837264

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