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• 1999Survey of Internet users' attitudes toward Internet advertising420 cited
• 2009Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities298 cited
• 2015Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea182 cited
• 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries177 cited
• 2005Modeling Tourism Advertising Effectiveness175 cited
• 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks173 cited
• 2007Advertising dynamics and competitive advantage163 cited
• 2008An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness147 cited
• 1998The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination145 cited
• 2006Perceptual antecedents of user attitude in electronic commerce129 cited
• 1996How French Advertising Professionals Develop Creative Strategy119 cited
• 1990An Exploratory Investigation into the Nature of Offensive Television Advertising117 cited
• 2014The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising115 cited