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A framework for Facebook advertising effectiveness: A behavioral perspective · Study

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ArticleA framework for Facebook advertising effectiveness: A behavioral perspective

Melanie Wiese2019

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A framework for Facebook advertising effectiveness: A behavioral perspective

Melanie Wiese · Carla Martínez Climent · Dolores Botella-Carrubí

113 citations·0/0 files stored·Journal of Business Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Privacy, Security, and Data Protection

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 2009Users of the world, unite! The challenges and opportunities of Social Media 2009\nThe use of partial least squares path modeling in international marketing 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites 1997Beyond pleasure and pain.

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2021Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)

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Year2019

Typearticle

Published2019-12-10

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations113

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jbusres.2019.11.041

openalex_workW2994964112

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