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A framework for Facebook advertising effectiveness: A behavioral perspective
16 references·1 citing·40 second hop
A framework for Facebook advertising effectiveness: A behavioral perspective (2019)A framework for Facebook advertising effe…We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Benefits of Facebook “Fri…Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Internet Users' Information P…Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Information Privacy Concerns,…Building consumer trust online (1999)Building consumer trust onlineBeyond pleasure and pain. (1997)Beyond pleasure and pain.Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS (1995)TRUST: THE CONNECTING LINK BE…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The theory of planned behavior (1991)The theory of planned behaviorTesting for the equivalence of factor covariance and mean structures: The issue of partial measurement invariance. (1989)Testing for the equivalence o…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Networks: Between markets and hierarchies (1986)Networks: Between markets and…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada) (2021)Analisis Keputusan Membeli Be…Society and the Adolescent Self-Image (1965)The Strength of Weak Ties (1973)Social Capital in the Creation of Human Capital (1988)Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)A 61-million-person experiment in social influence and political mobilization (2012)Motivational, emotional, and behavioral correlates of fear of missing out (2013)Coefficient Alpha and the Internal Structure of Tests (1951)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites9,932 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 1989Testing for the equivalence of factor covariance and mean structures: The issue of partial measurement invariance.3,903 cited
  • 2004Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model3,170 cited
  • 1995TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS2,310 cited
  • 1986Networks: Between markets and hierarchies2,246 cited
  • 1999Building consumer trust online2,131 cited
  • 1999Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation1,857 cited
  • 2011

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We’re all connected: The power of the social media ecosystem
1,657 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
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    • 2021Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)8 cited