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How social capital builds online brand advocacy in luxury social media brand communities · Study

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ArticleHow social capital builds online brand advocacy in luxury social media brand communities

Amy Wong2022

Article2022

How social capital builds online brand advocacy in luxury social media brand communities

109 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Social Capital in the Creation of Human Capital 1988On the Evaluation of Structural Equation Models 2015A primer on partial least squares structural equation modeling (PLS-SEM)2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1965Exchange and Power in Social Life.2002Social Capital: Prospects for a New Concept

Cited by

2023Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory 2023Customization at a glance: Investigating consumer experiences in mobile commerce applications 2023Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?2025Brand advocacy: a scoping review and future research agenda 2025Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility

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Details

Year2022

Typearticle

Published2022-09-19

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations109

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2022.103143

openalex_workW4297902549

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2023Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers

2023More gain, more give? The impact of brand community value on users’ value co-creation

2024Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands