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Investigating the Effect of Brand Personality, Awareness and Experience on Purchase Intention
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Investigating the Effect of Brand Personality, Awareness and Experience on Purchase Intention (2022)Investigating the Effect of Brand Persona…Prinsip-Prinsip Pemasaran (2023)Prinsip-Prinsip PemasaranReflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction (2020)Reflective Model of Brand Awa…Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency (2020)Impact of product characteris…Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation (2020)Exploring YouTube Marketing C…Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa (2017)The influence of brand awaren…The Impact of Brand Awareness on the Consumers’ Purchase Intention (2017)The Impact of Brand Awareness…INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION (2017)INFLUENCE OF SENSORY STIMULI …Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2016)Attracting tourists to travel…Membuat skripsi, tesis dan disertasi dengan Partial Least Square SEM (PLS-SEM) (2015)Membuat skripsi, tesis dan di…A critical model of brand experience consequences (2013)A critical model of brand exp…Brand personality appeal: conceptualization and empirical validation (2010)Brand personality appeal: con…Why Are Themed Brandstores So Powerful? 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References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2023Prinsip-Prinsip Pemasaran3,788 cited
  • 2008Structural Equation Modeling in Marketing: Some Practical Reminders1,044 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance428 cited
  • 2007Building the service brand by creating and managing an emotional brand experience346 cited
  • 2009Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place256 cited
  • 2020Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency240 cited
  • 2010Brand personality appeal: conceptualization and empirical validation238 cited
  • 2016Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention212 cited
  • 2017INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION204 cited
  • 2017The Impact of Brand Awareness on the Consumers’ Purchase Intention166 cited
  • 2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation163 cited
  • 2020Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction148 cited

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  • 2013A critical model of brand experience consequences147 cited
  • 2015Membuat skripsi, tesis dan disertasi dengan Partial Least Square SEM (PLS-SEM)129 cited
  • 2017The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa103 cited
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