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Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase
16 references·1 citing·53 second hopsampled
Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase (2022)Enjoyment or autonomy? The interactive ef…Ritual human sacrifice promoted and sustained the evolution of stratified societies (2016)Ritual human sacrifice promot…RETRACTED: Don’t stop believing: Rituals improve performance by decreasing anxiety (2016)RETRACTED: Don’t stop believi…The effects of religion on consumer behavior: A conceptual framework and research agenda (2015)The effects of religion on co…Rituals Enhance Consumption (2013)Rituals Enhance ConsumptionRituals alleviate grieving for loved ones, lovers, and lotteries. (2013)Rituals alleviate grieving fo…Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit (2013)Not All Repeat Customers Are …The essential role of ritual in the transmission and reinforcement of social norms. (2012)The essential role of ritual …Evaluating ritual efficacy: Evidence from the supernatural (2012)Evaluating ritual efficacy: E…Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Brand personality: Exploring the potential to move from factor analytical to circumplex models (2006)Brand personality: Exploring …When Good Brands Do Bad (2004)When Good Brands Do BadBrand personality: How to make the metaphor fit? (2001)Brand personality: How to mak…The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The "What" and "Why" of Goal …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Ritual Dimension of Consumer Behavior (1985)The Ritual Dimension of Consu…When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development (2024)When personalities collide: e…Individualism and Collectivism (1976)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Religiosity and consumer behavior: a summarizing review (2018)Determinants of halal-food consumption in Indonesia (2019)Religion and reactance to COVID-19 mitigation guidelines. 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(1956)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)Reshaping the Village Test for investigating service brand attachment (2014)Childhood and Society (2026)Dimensions of Brand Personality (1997)Goals, Attention, and (Un)Consciousness (2009)The dark side of creativity: Original thinkers can be more dishonest. (2011)Implicit Leadership and Followership Theories “in the wild”: Taking stock of information-processing approaches to leadership and followership in organizational settings (2013)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)Self‐determination theory and work motivation (2005)Intrinsic and extrinsic motivation from a self-determination theory perspective: Definitions, theory, practices, and future directions (2020)The Elementary Forms of Religious Life (1916)A Theory of Psychological Reactance (1968)The Psychology of Religion and Coping: Theory Research Practice (1998)Bereavement: Course, Consequences, and Care (2014)Effects of Anxiety on Spontaneous Ritualized Behavior (2015)Resolving uncertainty in a social world (2019)Possessions and the Extended Self (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Is That Car Smiling at Me? 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References

  • 2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior34,111 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1985The Ritual Dimension of Consumer Behavior842 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”493 cited
  • 2001Brand personality: How to make the metaphor fit?406 cited
  • 2015The effects of religion on consumer behavior: A conceptual framework and research agenda399 cited
  • 2012The essential role of ritual in the transmission and reinforcement of social norms.314 cited
  • 2013Rituals alleviate grieving for loved ones, lovers, and lotteries.220 cited
  • 2012Evaluating ritual efficacy: Evidence from the supernatural214 cited
  • 2016Ritual human sacrifice promoted and sustained the evolution of stratified societies188 cited
  • 2016RETRACTED: Don’t stop believing: Rituals improve performance by decreasing anxiety182 cited
  • 2013Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit177 cited
  • 2013

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Rituals Enhance Consumption
158 cited
  • 2006Brand personality: Exploring the potential to move from factor analytical to circumplex models157 cited
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    • 2024When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development20 cited