Managing Public Relations

Abstract

The practice of modern public relations during the early 20th century is reviewed alongside Woodson’s publicity activities. Details of Woodson’s public-education program and PR style are revealed through his correspondence with Luther P. Jackson, a Virginia State College history professor, collaborator, and fundraiser for Woodson’s cause. Woodson’s last known letter was mailed to Jackson and dated two days before he died in Washington. Woodson’s command of public relations methods also is demonstrated through examination of two of his most acclaimed legacies—The Journal of Negro History and Negro History Week—in public-relations contexts that sought and won press support.

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