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• 2008Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university161 cited
• 2002Assessing online issue threats: issue contagions and their effect on issue prioritisation58 cited
• 2012Bridging the Gap: An Exploratory Study of Corporate Social Responsibility among SMEs in Singapore51 cited
• 2016Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations50 cited
• 2004Five decades of Mexican public relations in the United States: from propaganda to strategic counsel42 cited
• 2003Kommunikatorforschung: Public Relations42 cited
• 2001Responding to the legitimacy problems of big tobacco: An analysis of the “people of Philip Morris” image advertising campaign41 cited
• 2019Prioritizing public interest in public relations: Public interest relations40 cited
• 2013A critical analysis of the “dialogic communications” potential of sub-Saharan African Police Service websites38 cited
• 2008Mitarbeiterkommunikation36 cited
• 2008Toward prescription: Testing the rhetoric of atonement's applicability in the athletic arena34 cited
• 1994Consensus Oriented Public Relations As A Solution To The Landfill Conflict22 cited
• 1993On the Effects of Marketing, Media Relations, and Public Relations: Images, Agendas, and Relationships