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Cited by

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• 2009Building strong brands in a modern marketing communications environment1,211 cited
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• 2006The Effects of Identical Versus Varied Advertising and Publicity Messages on Consumer Response36 cited
• 2007Does Synergy Work? An Examination of Cross-Promotion Effects32 cited
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• 2018Digital Advertising And Company Value23 cited
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• 2020Estimation of the Marketing Activity of Banking Structures19 cited
• 2013Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process10 cited
• 2015Buyers’ Decisions in Online Social Networks Environment5 cited