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Handbook of Consumer Behavior · Study

WorkHandbook of Consumer Behavior

Morris B. Holbrook1992

Work1992

Handbook of Consumer Behavior

Morris B. Holbrook · Thomas S. Robertson · Harold H. Kassarjian

139 citations·0/0 files stored·Journal of Marketing

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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Year1992

Typeother

Published1992-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations139

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.2307/1252049

openalex_workW4299946977

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