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Handbook of Consumer Behavior
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  • 2007The validity of attribute-importance measurement: A review151 cited
  • 2003An integrated model of attitude and affect139 cited
  • 2018On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes130 cited
  • 2010Managing Diffusion Barriers When Launching New Products128 cited
  • 2008The Marketing of Employee Volunteerism127 cited
  • 2003A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory122 cited
  • 2019Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters119 cited
  • 2011The Impact of Constraints on Motivation, Activity Attachment, and Skier Intentions to Continue118 cited
  • 1998The Persistence of Classically Conditioned Brand Attitudes107 cited
  • 2017The neuropsychology of consumer behavior and marketing104 cited
  • 2001Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying–consuming transformation stories103 cited
  • 2001The effects of pleasure and arousal on recall of advertisements during the Super Bowl83 cited
  • 2008Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information81 cited

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  • 2002Service Quality and the Consumer's Experience: Towards an Interpretive Approach76 cited
  • 2005Local Branding in a Foreign Product Category in an Emerging Market75 cited
  • 2013A review of consumer decision-making models and development of a new model for financial services63 cited