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Marketing Management

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References

1983THE GLOBALIZATION OF MARKETS3,411 cited
1996I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”466 cited
2008Politically motivated brand rejection240 cited
2003Developing Productive Customers in Emerging Markets87 cited

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2020Kapabilitas dan Kepemimpinan Anies Baswedan dalam Penanganan Banjir Jakarta di Detik.com dan Kompas.com12 cited
2021The Effect of Green Marketing Function on Purchase Intention Through Corporate Image8 cited

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