Cited by

• 2023Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement164 cited
• 2023Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels83 cited
• 2023Sustainable packaging design and the consumer perspective: a systematic literature review59 cited
• 2024Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation42 cited
• 2024Sustainable choices of Gen Y and Gen Z: exploring green horizons41 cited
• 2023Towards Sustainable Color Cosmetics Packaging35 cited
• 2023Exploring the role of self-conscious emotions between consumer minimalism and rental behavior28 cited
• 2024Unpacking Sustainable Packaging Through the Stimulus-Organism-Response Model: A Systematic Literature Review25 cited
• 2025Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry23 cited
• 2023Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism23 cited
• 2024Consumer reactions to circular packaging: The impact of disgust, guilt, and value on adoption intentions14 cited
• 2024Brand pride: concept and measurement14 cited
• 2024The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging13 cited
• 2024Re-evaluating beauty: Attitudes and perceptions of eco-friendly packaging in beauty care products - A systematic review13 cited
• 2025Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption12 cited
• 2023The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population11 cited