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Online brand advocacy for sustainable brands: a study in an emerging market
16 references·1 citing·46 second hop
Online brand advocacy for sustainable brands: a study in an emerging market (2022)Online brand advocacy for sustainable bra…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green purchasing behaviour: A…Green products: an exploratory study on the consumer behaviour in emerging economies of the East (2014)Green products: an explorator…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Can You Measure the ROI of Your Social Media Marketing (2010)Can You Measure the ROI of Yo…The effect of negative online consumer reviews on product attitude: An information processing view (2007)The effect of negative online…Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison (2001)Consumers' Perceptions of Cor…How Can Cooperation Be Fostered? 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  • 2014Green products: an exploratory study on the consumer behaviour in emerging economies of the East618 cited
  • 2010Can You Measure the ROI of Your Social Media Marketing606 cited
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    • 2023Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products12 cited