Interpersonal Relationship, Knowledge Characteristic, and Knowledge Sharing Behavior of Online Community Members: A TAM Perspective

Jiarui Wu · Xiaoli Zhang

11 citations0/0 files storedComputational Intelligence and Neuroscience

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Knowledge Management and Sharing Technology Adoption and User Behaviour Expert finding and Q&A systems

Abstract

With the rapid development of information science and technology, online communities are attracting an increasing number of participants, who can share information, create original content, and offer emotional support, thus communicating and spreading knowledge frequently within the community. To develop a model of influencing factors for the knowledge sharing behavior of online community members, this study employs the technology acceptance model (TAM) as a moderator variable based on the social exchange theory. In this study, the influencing factors model for knowledge sharing behavior of online community members was tested using PLS-SEM. The results show that knowledge sharing is motivated by trust and quality of knowledge; the interaction term of perceived usefulness and knowledge quality of the user has a significant negative correlation with the knowledge sharing behavior of online community users; perceived usefulness significantly positively moderates the correlation between knowledge tacitness and knowledge sharing behavior of users; perceived ease of use significantly positively moderates the relationship between knowledge quality and knowledge sharing behavior; perceived ease of use significantly negatively moderates the relationship between knowledge tacit and knowledge sharing behavior. In order to maximize the activity and stickiness of the online community platform, the platform must focus on maintaining and enhancing the platform's credibility and knowledge quality. On the other hand, the online community platform extols its professional utility and ease of operation, which are conducive to the generation of behavior that is conducive to knowledge sharing.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1995The Knowledge-Creating Company 1996Toward a knowledge‐based theory of the firm 1965Exchange and Power in Social Life.1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 1999Net gain: Expanding markets through virtual communities

Cited by

2023Positive Verbal Rewards, Creative Self-Efficacy, and Creative Behavior: A Perspective of Cognitive Appraisal Theory 2025Sales through note-sharing: influences on the shopping behavior of “Xiaohongshu” users 2024Factors Influencing Intentions of People with Hearing Impairments to Use Augmented Reality Glasses as Hearing Aids

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.