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The attractiveness of traditional exhibition halls to young people is gradually decreasing. Combining modern digital technology to improve the display effect of the exhibition hall can effectively enhance the effect of cultural publicity. This article introduces the technology of image interaction and mixed reality (MR) to improve the historical and cultural propaganda level of the Shaanxi exhibition hall. The advantages of MR technology in applying digital exhibition halls are theoretically expounded. A theoretical plan for Shaanxi history and culture-related display areas is designed using artificial intelligence combined with MR technology. In addition, the survey respondent's evaluation of the effect of the new exhibition hall is obtained using a questionnaire survey. The survey results show that 97% of people like the history and culture of Shaanxi but only 13% of the people say they know or know very well about the history and culture of Shaanxi. In addition, 60% of the tourists say they are satisfied with the cultural experience of Shaanxi, and only 27% of the tourists are very satisfied. Also, 96% of tourists are willing to experience Shaanxi's history and culture through digital exhibition halls, and 93% are willing to participate in cultural experience activities based on MR technology. The survey results prove that tourists are satisfied with the effect of the new exhibition hall. Tourists want to add a distinctive form of cultural experience to the exhibition hall. They are willing to accept digital exhibition halls incorporating MR technology and are very happy to participate in the exhibition method of image interaction. This shows that the use of image interactive display based on MR technology in the layout of the exhibition hall is recognized by people and has strong feasibility. This article has reference significance for the digital upgrade of the exhibition hall and the development of the cultural tourism industry.
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