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Pengaruh Electronic Word Of Mouth (E-WOM) dan Brand Image terhadap Keputusan Pembelian Online pada Marketplace Lazada (Studi pada Konsumen Lazada di Kota Semarang)
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Pengaruh Electronic Word Of Mouth (E-WOM) dan Brand Image terhadap Keputusan Pembelian Online pada Marketplace Lazada (Studi pada Konsumen Lazada di Kota Semarang) (2022)Pengaruh Electronic Word Of Mouth (E-WOM)…Prinsip-Prinsip Pemasaran (2023)Prinsip-Prinsip PemasaranPENGARUH ELECTRONIC WORD OF MOUTH, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Smartphone Merek Blackberry di Yogyakarta) (2018)PENGARUH ELECTRONIC WORD OF M…ANALISIS PERILAKU KONSUMEN DALAM MELAKUKAN ONLINE SHOPPING DI KOTA MAKASSAR (2018)ANALISIS PERILAKU KONSUMEN DA…The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia (2017)The Roles of Electronic Word …PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RAMAI SWALAYAN PETERONGAN SEMARANG (2012)PENGARUH CITRA MEREK DAN HARG…Perilaku Konsumen (Edisi 7) (2008)Perilaku Konsumen (Edisi 7)Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Metode Penelitian Bisnis (1996)Metode Penelitian BisnisMetode penelitian survey (1989)Metode penelitian surveyBuilding Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)A New Product Growth for Model Consumer Durables (1969)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Role of social media in online travel information search (2009)The impact of online reviews on hotel booking intentions and perception of trust (2011)Social Media in Tourism and Hospitality: A Literature Review (2013)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The partial least squares approach for structural equation modeling. (1998)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Boosting Online Purchase Intention in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach (2022)Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust (2023)Consumer Behavior and Marketing Strategy (1990)Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran (2003)The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang (2019)BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION (2020)Benefit Perception Analysis, Risk Perception, Hedonic Motivation, Psychological Factors, Web Design To Online Shop Purchase Decisions (2021)PERAN BRAND IMAGE MEMEDIASI PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA DENPASAR (2019)The Influence of Brand Image, Service Quality, Price Perception and Trust on the Purchase Decision of Welding Workshop Welding Www.Kanopirumah.Com (2020)DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: KUALITAS PRODUK DAN HARGA (SUATU KAJIAN STUDI LITERATUR MANAJEMEN PEMASARAN) (2022)Pengaruh Kompetensi dan Independensi Auditor Terhadap Kualitas Audit (2012)Pengaruh Upah Minimum terhadap Penyerapan Tenaga Kerja dan Kesejahteraan Masyarakat di Provinsi di Indonesia (2013)PENTINGNYA PENERAPAN PENGELOLAAN KEUANGAN BAGI UMKM (2020)Peran e-Wom e-Service Quality dan e-Trust dalam Menentukan Keputusan Pembelian (2023)ANALISIS TINGKAT KECEMASAN (ANXIETY) DALAM MENGHADAPI PERTANDINGAN ATLET SEPAK BOLA KABUPATEN BANYUASIN PADA PORPROV 2017 (2019)PENGARUH GAYA KEPEMIMPINAN, KEMAMPUAN MANAJERIAL, EFIKASI DIRI, DAN PRESTASI BELAJAR TERHADAP KESIAPAN KERJA MAHASISWA (2019)Metode Penelitian di dalam Manuskrip Jurnal Ilmiah Keagamaan (2021)PENGARUH KEPERCAYAAN, KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN JASA GOJEK DI KOTA SEMARANG YANG DIMEDIASI MINAT BELI SEBAGAI VARIABEL INTERVENING (2018)PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI PADA KONSUMEN RESTORAN KFC CABANG KHATIB SULAIMAN PADANG (2019)DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: BRAND AMBASSADOR DAN BRAND IMAGE (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2022)MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA (2017)PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (2017)PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE (2020)
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References

  • 2023Prinsip-Prinsip Pemasaran3,788 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,267 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 1989Metode penelitian survey912 cited
  • 1996Metode Penelitian Bisnis207 cited
  • 2008Perilaku Konsumen (Edisi 7)157 cited
  • 2018ANALISIS PERILAKU KONSUMEN DALAM MELAKUKAN ONLINE SHOPPING DI KOTA MAKASSAR56 cited
  • 2017The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia49 cited
  • 2012PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RAMAI SWALAYAN PETERONGAN SEMARANG35 cited
  • 2018PENGARUH ELECTRONIC WORD OF MOUTH, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Smartphone Merek Blackberry di Yogyakarta)13 cited

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