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XAI for Churn Prediction in B2B Models: A Use Case in an Enterprise Software Company
16 references·2 citing·54 second hop
XAI for Churn Prediction in B2B Models: A Use Case in an Enterprise Software Company (2022)XAI for Churn Prediction in B2B Models: A…The future of B2B marketing theory: A historical and prospective analysis (2017)The future of B2B marketing t…LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)LRFMP model for customer segm…Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry (2016)Customers churn prediction an…Managing B2B customer churn, retention and profitability (2014)Managing B2B customer churn, …Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…The role of multichannel integration in customer relationship management (2004)The role of multichannel inte…Managing non-homogeneous information in group decision making (2004)Managing non-homogeneous info…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services (2000)Customer Retention, Purchasin…A 2-tuple fuzzy linguistic representation model for computing with words (2000)A 2-tuple fuzzy linguistic re…Confirmation Bias: A Ubiquitous Phenomenon in Many Guises (1998)Confirmation Bias: A Ubiquito…Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? (1995)Long-Term Manufacturer-Suppli…Contrastive Explanation (1990)Contrastive ExplanationThe simulation heuristic (1982)The simulation heuristicA Fuzzy-XAI Framework for Customer Segmentation and Risk Detection: Integrating RFM, 2-Tuple Modeling, and Strategic Scoring (2025)A Fuzzy-XAI Framework for Cus…Retracted: E-Commerce Customer Churn Prediction Scheme Based on Customer Behaviour Using Machine Learning (2023)Retracted: E-Commerce Custome…Experimental and Quasi-Experimental Designs for Research (1963)The Economic Institutions of Capitalism (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)An Integrated Model of Buyer-Seller Relationships (1995)A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation1 (2000)Building Brand Community (2002)Counting Your Customers: Who-Are They and What Will They Do Next? 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References

  • 1998Confirmation Bias: A Ubiquitous Phenomenon in Many Guises7,230 cited
  • 2000A 2-tuple fuzzy linguistic representation model for computing with words2,662 cited
  • 1982The simulation heuristic1,586 cited
  • 1995Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?1,478 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2004Managing non-homogeneous information in group decision making618 cited
  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
  • 2004The role of multichannel integration in customer relationship management367 cited
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  • 2017The future of B2B marketing theory: A historical and prospective analysis281 cited
  • 2016Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry161 cited
  • 2000Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services160 cited

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  • 2014Managing B2B customer churn, retention and profitability122 cited
  • 2017LRFMP model for customer segmentation in the grocery retail industry: a case study113 cited
  • Cited by

    • 2023Retracted: E-Commerce Customer Churn Prediction Scheme Based on Customer Behaviour Using Machine Learning16 cited
    • 2025A Fuzzy-XAI Framework for Customer Segmentation and Risk Detection: Integrating RFM, 2-Tuple Modeling, and Strategic Scoring15 cited