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SYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH
16 references·0 citing·55 second hopsampled
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References

  • 2013Bibliometric Methods in Management and Organization9,309 cited
  • 2016On the shoulders of giants: undertaking a structured literature review in accounting1,033 cited
  • 2016Selecting publication keywords for domain analysis in bibliometrics: A comparison of three methods371 cited
  • 2021How digital marketing evolved over time: A bibliometric analysis on scopus database213 cited
  • 2019Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles172 cited
  • 2020Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes162 cited
  • 2005Integrated marketing as management of holistic consumer experience133 cited
  • 2020Halal food: structured literature review and research agenda133 cited
  • 2017Upstream social marketing strategy: An integrated marketing communications approach112 cited
  • 2020Social Finance and Banking Research as a Driver for Sustainable Development: A Bibliometric Analysis82 cited
  • 2019Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry77 cited
  • 2019The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance74 cited
  • 2015Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

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70 cited
  • 2022Determinants of intention to use e-government services: An integrated marketing relation view69 cited
  • 2010Manufacturing and marketing integration from a cumulative capabilities perspective68 cited
  • 2022Anthropomorphic brand management: An integrated review and research agenda66 cited
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