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ArticleIntegrated marketing as management of holistic consumer experience

Shu‐pei Tsai2005

Article2005

Integrated marketing as management of holistic consumer experience

133 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1987The Body in the Mind 1997Finding flow: the psychology of engagement with everyday life 1996The media and modernity: a social theory of the media 2004The future of competition: co-creating unique value with customers 2012The Experience Economy 1996Embodiment and Experience: The Existential Ground of Culture and Self 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands 1998Symbolic and functional positioning of brands

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2009Conceptualizing Experience: A Tourist Based Approach 2011The role of geo-based technology in place experiences 2014Measuring customer experience in banks: scale development and validation 2021Do brands’ social media marketing activities matter? A moderation analysis 2010Fostering international brand loyalty through committed and attached relationships 2015Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach

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Year2005

Typearticle

Published2005-07-23

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations133

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.bushor.2005.02.005

openalex_workW2033101243

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2017The Impact of Customer Experience on Relationship Quality with Travel Agencies in a Multichannel Environment

2018The Consumer Experience of Responsibilization: The Case of Panera Cares