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Integrated marketing as management of holistic consumer experience
14 references·16 citing·35 second hop
Integrated marketing as management of holistic consumer experience (2005)Integrated marketing as management of hol…The Experience Economy (2012)The Experience EconomyThe Future of Competition: Co‐Creating Unique Value with Customers (2005)The Future of Competition: Co…The future of competition: co-creating unique value with customers (2004)The future of competition: co…Refocusing marketing to reflect practice (2004)Refocusing marketing to refle…Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience (2003)Speaking of Art as Embodied I…Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers (2003)Customer Experience Managemen…Imc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Symbolic and functional positioning of brands (1998)Symbolic and functional posit…Finding flow: the psychology of engagement with everyday life (1997)Finding flow: the psychology …The media and modernity: a social theory of the media (1996)The media and modernity: a so…Embodiment and Experience: The Existential Ground of Culture and Self (1996)Embodiment and Experience: Th…Deleuze: A Critical Reader (1991)Deleuze: A Critical ReaderThe Body in the Mind (1987)The Body in the MindEnhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach (2022)Enhancing value co-creation b…Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges (2021)Experts’ Perspective on the D…Do brands’ social media marketing activities matter? A moderation analysis (2021)Do brands’ social media marke…The Consumer Experience of Responsibilization: The Case of Panera Cares (2018)The Consumer Experience of Re…The Impact of Customer Experience on Relationship Quality with Travel Agencies in a Multichannel Environment (2017)The Impact of Customer Experi…Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach (2015)Service experiences and dyadi…Measuring customer experience in banks: scale development and validation (2014)Measuring customer experience…Nuevas tendencias del marketing: el marketing experiencial. (2012)Nuevas tendencias del marketi…Identifying and ranking critical success factors of customer experience in banks (2012)Identifying and ranking criti…The role of geo-based technology in place experiences (2011)The role of geo-based technol…Strategic relationship management and service brand marketing (2011)Strategic relationship manage…Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude (2011)Strategic consistent messages…Fostering international brand loyalty through committed and attached relationships (2010)Fostering international brand…Shopping mall management and entertainment experience: a cross-regional investigation (2009)Shopping mall management and …Conceptualizing Experience: A Tourist Based Approach (2009)Conceptualizing Experience: A…Investigating archetype‐icon transformation in brand marketing (2006)Investigating archetype‐icon …An Information Processing Theory of Consumer Choice (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Building Strong Brands (1995)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)A model of customer-based brand equity and its application to multiple destinations (2008)The Varieties of Sensory Experience: A Sourcebook in the Anthropology of the Senses. (1992)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Distinction: A Social Critique of the Judgement of Taste* (2018)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Student engagement in high school classrooms from the perspective of flow theory. (2003)The Concept of Flow (2014)The Social Model of Disability and the Disappearing Body: Towards a sociology of impairment (1997)Cultural variations in the clinical presentation of depression and anxiety: implications for diagnosis and treatment. (2001)Identity‐based motivation: Implications for action‐readiness, procedural‐readiness, and consumer behavior (2009)Stories of Experience and Narrative Inquiry (1990)On Two Metaphors for Learning and the Dangers of Choosing Just One (1998)Empathy: Its ultimate and proximate bases (2002)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)The Mediatization of Society (2008)Tweets and the Streets : Social Media and Contemporary Activism (2012)Towards the ‘perfect’ customer experience (2007)Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context (2010)Customer experience management in hospitality (2017)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Engagement (2011)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Understanding retail branding: conceptual insights and research priorities (2004)A descriptive model of the consumer co-production process (2007)
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References

  • 1987The Body in the Mind6,478 cited
  • 1997Finding flow: the psychology of engagement with everyday life3,522 cited
  • 1996The media and modernity: a social theory of the media2,177 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2012The Experience Economy1,886 cited
  • 1996Embodiment and Experience: The Existential Ground of Culture and Self1,274 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1998Symbolic and functional positioning of brands661 cited
  • 2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers645 cited
  • 2003Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience603 cited
  • 1991Deleuze: A Critical Reader522 cited
  • 2005The Future of Competition: Co‐Creating Unique Value with Customers362 cited
  • 2001Imc: Using Advertising and Promotion to Build Brands296 cited
  • 2004Refocusing marketing to reflect practice144 cited

Cited by

  • 2009Conceptualizing Experience: A Tourist Based Approach

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302 cited
  • 2011The role of geo-based technology in place experiences196 cited
  • 2014Measuring customer experience in banks: scale development and validation172 cited
  • 2021Do brands’ social media marketing activities matter? A moderation analysis132 cited
  • 2010Fostering international brand loyalty through committed and attached relationships107 cited
  • 2015Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach102 cited
  • 2017The Impact of Customer Experience on Relationship Quality with Travel Agencies in a Multichannel Environment99 cited
  • 2018The Consumer Experience of Responsibilization: The Case of Panera Cares92 cited
  • 2011Strategic relationship management and service brand marketing76 cited
  • 2012Identifying and ranking critical success factors of customer experience in banks73 cited
  • 2009Shopping mall management and entertainment experience: a cross-regional investigation69 cited
  • 2006Investigating archetype‐icon transformation in brand marketing66 cited
  • 2012Nuevas tendencias del marketing: el marketing experiencial.50 cited
  • 2022Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach50 cited
  • 2011Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude46 cited
  • 2021Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges38 cited