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ArticleUtility, cultural symbolism and emotion: A comprehensive model of brand purchase value

Shu‐pei Tsai2005

Article2005

Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value

205 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1991Why we buy what we buy: A theory of consumption values 1997Customer value: The next source for competitive advantage 1996The media and modernity: a social theory of the media 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction 2003Brand Synthesis: The Multidimensionality of Brand Knowledge 1995Liberatory Postmodernism and the Reenchantment of Consumption

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Year2005

Typearticle

Published2005-08-20

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations205

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijresmar.2004.11.002

openalex_workW2016776190

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