Abstract The advancement of sustainability trajectories is a critical challenge for most of small- and medium-sized enterprises (SMEs). SMEs require specific considerations with regard to business methodologies for achieving and enhancing sustainability, since their business case is far from similar to larger counterparts. As a consequence, tools for implementation of sustainability practices within SMEs need to recognize these differences as well and take into account the intrinsic characteristics and special needs of these enterprises accordingly. This paper reports findings from a multiple case study survey aiming to explore new directions for enhancing the sustainability levels demonstrated by European SMEs. Case studies were conducted in SMEs from four European countries (Denmark, Austria, Greece, and the UK) attempting to shed light on the implementation status of sustainability practices within their business core design and suggest ways of transferring such approaches to other SMEs. In this context, three key questions guided the study — What is the current status of sustainability practices by European SMEs?, what are the emerging issues, setbacks and opportunities towards sustainability practices in SMEs?, and what strategies, resources, and competences may facilitate effective sustainability embeddedness in SMEs? Face-to-face interviews were conducted with owners and managers of the selected SMEs to better understand their attitude and performance in terms of implementing sustainability practices. Findings allow highlighting key sustainability practices as well as drivers and barriers that stimulate or hamper respectively the sustainability practices implementation. While findings reveal a considerable variation in viewpoints among the interviewed SMEs, we identify a strong orientation and momentum towards sustainability endorsement. The paper concludes with implications for policy and management planning and an overarching aim to increase awareness and consideration of sustainability aspects in European SMEs.
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