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Stealing thunder has emerged as an essential line of crisis communication research for both crisis managers and crisis researchers. Claeys provides a comprehensive overview of prior research on the stealing thunder effect and its theoretical explanations. Claeys reports that the findings consistently show that self-disclosing a crisis results in less reputational damage than responding to third-party revelations. Claeys notes that while stealing thunder is effective and seems straightforward, simply disclosing anything regarding an ongoing crisis will not do the trick. Claeys discusses the right and wrong ways to steal thunder. This chapter is a valuable resource for future crisis researchers exploring stealing thunder.
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