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AI-activated value co-creation. An exploratory study of conversational agents · Study

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ArticleAI-activated value co-creation. An exploratory study of conversational agents

Mateusz Kot2022

Article2022

AI-activated value co-creation. An exploratory study of conversational agents

Mateusz Kot · Grzegorz Leszczyński

44 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Customer Service Quality and Loyalty AI in Service Interactions

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2011Case study research: design and methods 1989Building Theories from Case Study Research 2025Advances in Consumer Research 2012Seeking Qualitative Rigor in Inductive Research 2017Saturation in qualitative research: exploring its conceptualization and operationalization 2016Understanding Customer Experience Throughout the Customer Journey 2007Managing the co-creation of value 2006Institutions and Institutional Work

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2024Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B: A process model 2025Metaverse and B2B marketing: untapped research opportunities

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Year2022

Typearticle

Published2022-10-26

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations44

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ShelfService and Product Innovation

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doi10.1016/j.indmarman.2022.10.013

openalex_workW4307348155

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