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AI-activated value co-creation. An exploratory study of conversational agents
16 references·2 citing·45 second hop
AI-activated value co-creation. An exploratory study of conversational agents (2022)AI-activated value co-creation. An explor…Advances in Consumer Research (2025)Advances in Consumer ResearchDigitization capability and the digitalization of business models in business-to-business firms: Past, present, and future (2019)Digitization capability and t…Digitalization and its influence on business model innovation (2018)Digitalization and its influe…Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Saturation in qualitative res…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Actor engagement as a microfoundation for value co-creation (2016)Actor engagement as a microfo…Service Innovation: A Service-Dominant Logic Perspective1 (2015)Service Innovation: A Service…Seeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …Case study research: design and methods (2011)Case study research: design a…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…A service perspective on business relationships: The value creation, interaction and marketing interface (2010)A service perspective on busi…Handbook of emergent methods (2009)Handbook of emergent methodsManaging the co-creation of value (2007)Managing the co-creation of v…Institutions and Institutional Work (2006)Institutions and Institutiona…Customer‐perceived value in industrial contexts (2000)Customer‐perceived value in i…Building Theories from Case Study Research (1989)Building Theories from Case S…Metaverse and B2B marketing: untapped research opportunities (2025)Metaverse and B2B marketing: …Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B: A process model (2024)Integration of traditional, t…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 2011Case study research: design and methods21,763 cited
  • 1989Building Theories from Case Study Research17,437 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2012Seeking Qualitative Rigor in Inductive Research13,176 cited
  • 2017Saturation in qualitative research: exploring its conceptualization and operationalization11,995 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2006Institutions and Institutional Work3,336 cited
  • 2015Service Innovation: A Service-Dominant Logic Perspective11,945 cited
  • 2009Handbook of emergent methods1,512 cited
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  • 2018Digitalization and its influence on business model innovation1,090 cited
  • 2019Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future797 cited
  • 2016Actor engagement as a microfoundation for value co-creation771 cited
  • 2000Customer‐perceived value in industrial contexts694 cited

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2010
A service perspective on business relationships: The value creation, interaction and marketing interface
656 cited

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  • 2024Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B: A process model14 cited
  • 2025Metaverse and B2B marketing: untapped research opportunities8 cited