References

• 1991The theory of planned behavior90,729 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 2004Reflective and Impulsive Determinants of Social Behavior3,981 cited
• 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 1999Habit, Attitude, and Planned Behaviour: Is Habit an Empty Construct or an Interesting Case of Goal-directed Automaticity?1,045 cited
• 2000Habits as knowledge structures: Automaticity in goal-directed behavior.968 cited
• 1997Habit, information acquisition, and the process of making travel mode choices948 cited
• 2007Customer-based corporate reputation of a service firm: scale development and validation899 cited
• 2005Does brand trust matter to brand equity?892 cited
• 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited