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Gradually or immediately? The effects of ad type and fresh start mindset on health persuasion
16 references·0 citing·54 second hop
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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
  • 2015On the Go: How Mobile Shopping Affects Customer Purchase Behavior559 cited
  • 2006Advancing Tailored Health Communication: A Persuasion and Message Effects Perspective529 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
  • 2014The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior334 cited
  • 2016Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence283 cited
  • 2012How political identity and charity positioning increase donations: Insights from Moral Foundations Theory212 cited
  • 2018Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products183 cited
  • 2010“Think” Versus “Feel” Framing Effects in Persuasion179 cited
  • 2011Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation

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153 cited
  • 2005Where There Is a Will, Is There a Way? Effects of Lay Theories of Self‐Control on Setting and Keeping Resolutions145 cited
  • 2019Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising145 cited
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