Entrepreneurial Opportunities in Metaverse

Shivani Inder

23 citations0/0 files storedAdvances in marketing, customer relationship management, and e-services book series

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Digital Innovation in Industries Digital Marketing and Social Media Business Strategies and Innovation

Abstract

The Metaverse offers an evolving landscape for extending the virtual, augmented, and extended reality on one hand, and overlapping such technologies with the real world on the other hand. Metaverse brings an immersive internet space at the tipping point of transforming the internet and influences the interaction of virtual and real worlds. This transformative impact will be exhibited across different dimensions of business and offer a wide range of entrepreneurial opportunities for entrepreneurs. This chapter discusses the entrepreneurial opportunities offered by metaverse across different sectors like digital marketing, advertisements, games, education, tourism, etc., which would reduce social inequalities and transform business.

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References

1986Organizational Information Requirements, Media Richness and Structural Design 2020Setting the future of digital and social media marketing research: Perspectives and research propositions 1990What are we talking about when we talk about entrepreneurship?2019Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article 2021Advertising in the Metaverse: Research Agenda 2022Metaverse – the new marketing universe 2016A content service deployment plan for metaverse museum exhibitions—Centering on the combination of beacons and HMDs 2022Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse

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2024The Role of Metaverse in Women Entrepreneurship and Economic Complexity: Evidence from Pakistan 2025The impact of metaverse on company sustainability

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