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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
16 references·1 citing·44 second hop
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References

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2016
Generation X vs. Generation Y – A decade of online shopping
520 cited
  • 2011Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding385 cited
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    • 2024The effects of online brand communities in enhancing sport team brand equity: role of brand attachment and consumer brand engagement7 cited