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What's in the box? Investigating the benefits and risks of the blind box selling strategy
16 references·11 citing·45 second hop
What's in the box? Investigating the benefits and risks of the blind box selling strategy (2022)What's in the box? Investigating the bene…The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps (2022)The role of utilitarian and h…Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology innovation for social distancing and cleanliness (2020)Reducing perceived health ris…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2012)Understanding customers' repe…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…Hedonic shopping motivations (2003)Hedonic shopping motivationsCommon method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Means-end chains as goal hierarchies (1997)Means-end chains as goal hier…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …“Opening the Box to Explore the Contents”: A study on the design elements of museum cultural and creative blind boxes based on consumer preferences – Taking the Macao Museum as an example (2026)“Opening the Box to Explore t…Why do you engage in blind box consumption? Exploring the group interactions and psychological motivations in blind box consumption (2025)Why do you engage in blind bo…The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity (2025)The effect of doll blind box …How are consumers influenced by product types and product scarcity when purchasing blind box products? A behavioral and event-related potentials study (2025)How are consumers influenced …From sci-fi to reality: exploring user satisfaction and loyalty toward autonomous vehicle services through an extended expectation-confirmation model (2025)From sci-fi to reality: explo…Exploring the ethical use of LLM chatbots in higher education (2025)Exploring the ethical use of …Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness (2024)Unveiling the enigma of blind…How to utilize the information gap for blind box marketing better: evidence from plane tickets (2024)How to utilize the informatio…Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles (2024)Eye-opening! Exploring uncert…Examining the gamified effect of the blindbox design: The moderating role of price (2023)Examining the gamified effect…Breaking the mold: how customer perceived innovativeness sets restaurants apart (2023)Breaking the mold: how custom…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2003Hedonic shopping motivations2,290 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 1997Customer delight: Foundations, findings, and managerial insight1,649 cited
  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,394 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
  • 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk1,332 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 2020Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology innovation for social distancing and cleanliness569 cited
  • 2013The influence of brand trust and brand identification on brand evangelism

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401 cited
  • 1997Means-end chains as goal hierarchies370 cited
  • 2022The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps368 cited
  • Cited by

    • 2025Exploring the ethical use of LLM chatbots in higher education33 cited
    • 2023Examining the gamified effect of the blindbox design: The moderating role of price31 cited
    • 2024Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness22 cited
    • 2024Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles19 cited
    • 2023Breaking the mold: how customer perceived innovativeness sets restaurants apart19 cited
    • 2024How to utilize the information gap for blind box marketing better: evidence from plane tickets14 cited
    • 2025From sci-fi to reality: exploring user satisfaction and loyalty toward autonomous vehicle services through an extended expectation-confirmation model10 cited
    • 2025Why do you engage in blind box consumption? Exploring the group interactions and psychological motivations in blind box consumption10 cited
    • 2025The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity8 cited
    • 2025How are consumers influenced by product types and product scarcity when purchasing blind box products? A behavioral and event-related potentials study2 cited
    • 2026“Opening the Box to Explore the Contents”: A study on the design elements of museum cultural and creative blind boxes based on consumer preferences – Taking the Macao Museum as an example1 cited