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From data acquisition to validation: a complete workflow for predicting individual customer lifetime value
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From data acquisition to validation: a complete workflow for predicting individual customer lifetime value (2022)From data acquisition to validation: a co…Creating Enduring Customer Value (2016)Creating Enduring Customer Va…Marketing metrics: the definitive guide to measuring marketing performance (2010)Marketing metrics: the defini…The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition (2007)The chain from customer satis…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Valuing Customers (2004)Valuing CustomersMeasuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…What Is the True Value of a Lost Customer? (2003)What Is the True Value of a L…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The impact of satisfaction and payment equity on cross-buying (2001)The impact of satisfaction an…Modeling customer relationships as Markov chains (2000)Modeling customer relationshi…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (1996)The Data Warehouse Toolkit: T…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…Principles of Marketing (1972)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Markets and Hierarchies (1975)Developing Buyer-Seller Relationships (1987)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Inequity In Social Exchange (1965)Understanding Customer Experience Throughout the Customer Journey (2016)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Consumer Purchasing Model with Erlang Inter-Purchase Times (1973)Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model (1976)Population Heterogeneity in Demographic Models (1982)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Automobile Prices in Market Equilibrium (1995)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Consumer perceived value: The development of a multiple item scale (2001)Evolving to a New Dominant Logic for Marketing (2003)Digital marketing: A framework, review and research agenda (2016)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)A New Product Growth for Model Consumer Durables (1969)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)A strategic framework for artificial intelligence in marketing (2020)Integrated decision support systems: A data warehousing perspective (2005)Management Support with Structured and Unstructured Data—An Integrated Business Intelligence Framework (2008)Business intelligence: data mining and optimization for decision making (2016)
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References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 1996The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling1,171 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,170 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,126 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2016Creating Enduring Customer Value944 cited
  • 2004Valuing Customers890 cited
  • 2006Modeling Customer Lifetime Value759 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?663 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2010Marketing metrics: the definitive guide to measuring marketing performance527 cited
  • 2007The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition377 cited
  • 2000Modeling customer relationships as Markov chains346 cited
  • 2001The impact of satisfaction and payment equity on cross-buying276 cited

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  • 2003What Is the True Value of a Lost Customer?275 cited
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