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Peer effects in corporate advertisement expenditure: Evidence from China · Study

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ArticlePeer effects in corporate advertisement expenditure: Evidence from China

Zhifang Su2022

Article2022

Peer effects in corporate advertisement expenditure: Evidence from China

Zhifang Su · Luhan Wang · Jing Liao · Xin Cui

9 citations·0/0 files stored·Research in International Business and Finance

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Marketing and Advertising Strategies Corporate Finance and Governance Consumer Market Behavior and Pricing

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2016Measuring Economic Policy Uncertainty*2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1992A Simple Model of Herd Behavior 1988Herd Behavior and Investment 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1996Crime and Social Interactions 1995Brand Equity, Brand Preference, and Purchase Intent 2006Why Do Firms Imitate Each Other?

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Year2022

Typearticle

Published2022-11-18

VenueResearch in International Business and Finance

ISSN-L0275-5319

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ribaf.2022.101808

openalex_workW4309779574

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