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Peer effects in corporate advertisement expenditure: Evidence from China
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Peer effects in corporate advertisement expenditure: Evidence from China (2022)Peer effects in corporate advertisement e…Peer Effects of Corporate Social Responsibility (2019)Peer Effects of Corporate Soc…Corporate Innovation Along the Supply Chain (2018)Corporate Innovation Along th…Measuring Economic Policy Uncertainty* (2016)Measuring Economic Policy Unc…Do Peer Firms Affect Corporate Financial Policy? (2013)Do Peer Firms Affect Corporat…Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value (2012)Don't Believe the Hype: Local…Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…Environmental uncertainty and managers’ use of discretionary accruals (2008)Environmental uncertainty and…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…Why Do Firms Imitate Each Other? 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References

  • 2016Measuring Economic Policy Uncertainty*12,311 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1992A Simple Model of Herd Behavior6,511 cited
  • 1988Herd Behavior and Investment2,815 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1996Crime and Social Interactions1,824 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2006Why Do Firms Imitate Each Other?1,172 cited
  • 2013Do Peer Firms Affect Corporate Financial Policy?1,166 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 2012Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value613 cited
  • 2018Corporate Innovation Along the Supply Chain574 cited
  • 2019Peer Effects of Corporate Social Responsibility572 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 2008Environmental uncertainty and managers’ use of discretionary accruals504 cited
  • 1989

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Money Talks: Perceived Advertising Expense and Expected Product Quality
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