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Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
16 references·3 citing·34 second hop
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References

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  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
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3,192 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
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    • 2024Monetizing entrepreneur response to crowdfunding with text analytics12 cited
    • 2025Fret or overpay? How online review valence of green hotels influences consumers' green purchase intentions: The moderating role of social media influencer type10 cited
    • 2024Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender8 cited