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Socially responsible product-positioning: Impact of halo/horns spillover on product image · Study

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ArticleSocially responsible product-positioning: Impact of halo/horns spillover on product image

Hannan Sadjady Naeeni2022

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Articlegreen2022

Socially responsible product-positioning: Impact of halo/horns spillover on product image

Hannan Sadjady Naeeni · Funda Sahin

13 citations·0/0 files stored·European Journal of Operational Research

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Consumer Market Behavior and Pricing Environmental Sustainability in Business Sustainable Supply Chain Management

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References

1929Stability in Competition 1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness 1985Multimarket Oligopoly: Strategic Substitutes and Complements 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 1982Relaxing Price Competition Through Product Differentiation

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2025Channel structures and ESG initiatives for logistics service providers

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Year2022

Typearticle

Published2022-11-28

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ejor.2022.11.045

openalex_workW4310135822

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