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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
16 references·3 citing·56 second hop
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(1984)You're only as pretty as you …Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments. (1980)Category accessibility and so…Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’ (2024)Guest editorial overview: ‘Ma…Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands (2023)Exploring the differential ef…‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ (2023)‘The persuasion effects of vi…Framing U.S. Coverage of International News: Contrasts in Narratives of the KAL and Iran Air Incidents (1991)Framing analysis: An approach to news discourse (1993)Framing: Toward Clarification of a Fractured Paradigm (1993)Is There Any Hope? 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References

  • 2002Empathy: Its ultimate and proximate bases4,122 cited
  • 2000Determining Sample Size3,240 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
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  • 2009The Face of Need: Facial Emotion Expression on Charity Advertisements545 cited
  • 2009Using QSR‐NVivo to facilitate the development of a grounded theory project: an account of a worked example424 cited
  • 2016The effect of web advertising visual design on online purchase intention: An examination across gender297 cited
  • 2014Putting the Image Back Into the Frame: Modeling the Linkage Between Visual Communication and Frame-Processing Theory271 cited
  • 1984You're only as pretty as you feel: Facial expression as a determinant of physical attractiveness.223 cited
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  • 2003Children’s visual memory of packaging185 cited
  • 1998Integrating Quantitative and Qualitative Analysis Using Latent and Manifest Variables144 cited
  • 2015Complexity or simplicity? Designing product pictures for advertising in online marketplaces113 cited
  • 2012Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

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96 cited
  • 2007Visual Marketing77 cited
  • 2019The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure74 cited
  • Cited by

    • 2023‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’158 cited
    • 2024Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’19 cited
    • 2023Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands18 cited