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Urgent topics for advertising research: addressing critical gaps in the literature
16 references·0 citing·52 second hop
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  • 2014Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010123 cited
  • 2020Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions88 cited
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