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The impact of sequential versus simultaneous media exposure on online advertising effectiveness
16 references·0 citing·56 second hopsampled
The impact of sequential versus simultaneous media exposure on online advertising effectiveness (2022)The impact of sequential versus simultane…Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising (2020)Differences in consumer knowl…Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes: A Meta-Analysis (2016)Media Multitasking Effects on…The effect of multitasking on time perception, enjoyment, and ad evaluation (2014)The effect of multitasking on…“TV no longer commands our full attention”: Effects of second-screen viewing and task relevance on cognitive load and learning from news (2014)“TV no longer commands our fu…Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing (2012)Does Multitasking Increase or…Behavioral performance and visual attention in communication multitasking: A comparison between instant messaging and online voice chat (2012)Behavioral performance and vi…Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach (2012)Attention to Banner Ads and T…Media Multitasking Behavior: Concurrent Television and Computer Usage (2011)Media Multitasking Behavior: …Opening the black box: Understanding cross-media effects (2010)Opening the black box: Unders…Cognitive Load and Classroom Teaching: The Double-Edged Sword of Automaticity (2007)Cognitive Load and Classroom …TELEVISION AND WEB ADVERTISING SYNERGIES (2004)TELEVISION AND WEB ADVERTISIN…Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet (2004)Separate and joint effects of…User Control and Structural Isomorphism or Disorientation and Cognitive Load? (2001)User Control and Structural I…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory (1992)Levels of Subjective Comprehe…The Information Processing of Coordinated Media Campaigns (1989)The Information Processing of…Attitudinal effects of mere exposure. 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References

  • 2000The Limited Capacity Model of Mediated Message Processing2,297 cited
  • 2004TELEVISION AND WEB ADVERTISING SYNERGIES306 cited
  • 2007Cognitive Load and Classroom Teaching: The Double-Edged Sword of Automaticity302 cited
  • 2011Media Multitasking Behavior: Concurrent Television and Computer Usage288 cited
  • 2001User Control and Structural Isomorphism or Disorientation and Cognitive Load?254 cited
  • 2012Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach231 cited
  • 1989The Information Processing of Coordinated Media Campaigns212 cited
  • 1992Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory199 cited
  • 2004Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet174 cited
  • 2016Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes: A Meta-Analysis154 cited
  • 2012Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing143 cited
  • 2014“TV no longer commands our full attention”: Effects of second-screen viewing and task relevance on cognitive load and learning from news140 cited
  • 2010Opening the black box: Understanding cross-media effects103 cited
  • 2020Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising

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98 cited
  • 2012Behavioral performance and visual attention in communication multitasking: A comparison between instant messaging and online voice chat89 cited
  • 2014The effect of multitasking on time perception, enjoyment, and ad evaluation86 cited
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