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Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food
16 references·15 citing·46 second hop
Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food (2022)Green Trust as a Mediator in the Relation…Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Greenwashing: The E…Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products (2018)Exploring attitude–behavior g…“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal (2016)“More than words”: Expanding …Gray Shades of Green: Causes and Consequences of Green Skepticism (2015)Gray Shades of Green: Causes …Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Factors Affecting Green Purch…Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)Lost in translation: Explorin…Enhance green purchase intentions (2012)Enhance green purchase intent…Green Consumption: Behavior and Norms (2010)Green Consumption: Behavior a…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Motivational complexity of green consumerism (2007)Motivational complexity of gr…A hierarchical analysis of the green consciousness of the Egyptian consumer (2007)A hierarchical analysis of th…Promoting sustainable consumption: Determinants of green purchases by Swiss consumers (2003)Promoting sustainable consump…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Determinants of Chinese consumers' green purchase behavior (2001)Determinants of Chinese consu…The theory of planned behavior (1991)The theory of planned behaviorMultiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework (1990)Multiple Processes by which A…Unveiling the consequences of perceived greenwash among youth: a focus on the moderating role of environmental knowledge (2025)Unveiling the consequences of…The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust (2025)The influence mechanism of gr…The green paradox: when greenwashing erodes trust in sustainable hotels (2025)The green paradox: when green…Role of Greenwashing in Influencing Brand Attitude and Consumption: Identifying Sustainable Business Strategies (2025)Role of Greenwashing in Influ…Impact of green advertisement and environmental knowledge on intention of consumers to buy green products (2025)Impact of green advertisement…Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity (2025)Green Minds, Greener Choices:…The Impact of Green Market Orientation and Ambidextrous Green Innovation on Organizational Performance: Empirical Study on Small Restaurants in Vietnam (2024)The Impact of Green Market Or…Sustainability Science Communication: Case Study of a True Cost Campaign in Germany (2024)Sustainability Science Commun…Product Characteristics and Emotions to Bridge the Intention-Behavior Gap in Green Food Purchasing (2024)Product Characteristics and E…How does green trust mediate the relationship between environmental concern and green brand knowledge during green purchases? (2024)How does green trust mediate …Greenwashing perception and attitude-intention relationship towards green products purchase: a mediating model (2024)Greenwashing perception and a…Green marketing mix and repurchase intention: the role of green knowledge (2024)Green marketing mix and repur…Behavioral Intention to Purchase Sustainable Food: Generation Z’s Perspective (2024)Behavioral Intention to Purch…An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior (2024)An Integrated SEM-ESG Framewo…A meta-analysis of antecedents and consequences of green trust (2024)A meta-analysis of antecedent…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)The Handbook of Social Psychology (1969)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Implicit social cognition: Attitudes, self-esteem, and stereotypes. 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References

  • 1991The theory of planned behavior90,729 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework1,999 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 2001Determinants of Chinese consumers' green purchase behavior1,218 cited
  • 2003Promoting sustainable consumption: Determinants of green purchases by Swiss consumers1,127 cited
  • 2010Green Consumption: Behavior and Norms981 cited
  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
  • 2012Lost in translation: Exploring the ethical consumer intention–behavior gap811 cited
  • 2018Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products796 cited
  • 2007Motivational complexity of green consumerism760 cited
  • 2016“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal600 cited

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  • 2015Gray Shades of Green: Causes and Consequences of Green Skepticism588 cited
  • 2007A hierarchical analysis of the green consciousness of the Egyptian consumer567 cited
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    • 2025Impact of green advertisement and environmental knowledge on intention of consumers to buy green products61 cited
    • 2024Behavioral Intention to Purchase Sustainable Food: Generation Z’s Perspective46 cited
    • 2025Role of Greenwashing in Influencing Brand Attitude and Consumption: Identifying Sustainable Business Strategies36 cited
    • 2025The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust24 cited
    • 2024An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior21 cited
    • 2024Greenwashing perception and attitude-intention relationship towards green products purchase: a mediating model20 cited
    • 2024A meta-analysis of antecedents and consequences of green trust19 cited
    • 2024Green marketing mix and repurchase intention: the role of green knowledge19 cited
    • 2024Product Characteristics and Emotions to Bridge the Intention-Behavior Gap in Green Food Purchasing17 cited
    • 2024The Impact of Green Market Orientation and Ambidextrous Green Innovation on Organizational Performance: Empirical Study on Small Restaurants in Vietnam16 cited
    • 2024Sustainability Science Communication: Case Study of a True Cost Campaign in Germany14 cited
    • 2025The green paradox: when greenwashing erodes trust in sustainable hotels12 cited
    • 2024How does green trust mediate the relationship between environmental concern and green brand knowledge during green purchases?9 cited
    • 2025Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity9 cited
    • 2025Unveiling the consequences of perceived greenwash among youth: a focus on the moderating role of environmental knowledge8 cited