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THE INFLUENCE OF SOCIAL MEDIA AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOR ON SHOPEE E-COMMERCE ON STUDENT AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY MANADO
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THE INFLUENCE OF SOCIAL MEDIA AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOR ON SHOPEE E-COMMERCE ON STUDENT AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY MANADO (2022)THE INFLUENCE OF SOCIAL MEDIA AND SALES P…The Effects Of Mobile Marketing, Discount, And Lifestyle On Consumers’ Impulse Buying Behavior In Online Marketplace (2020)The Effects Of Mobile Marketi…The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce (2019)The impact of social media ce…Role of Social Media influence on Customers Impulsive Buying Behaviour towards Apparel (2018)Role of Social Media influenc…E-commerce : Role of E-commerce in Today's Business (2016)E-commerce : Role of E-commer…Research Methods for Business: A Skill-Building Approach (2013)Research Methods for Business…Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Consumer Behavior: In Fashion (1994)Consumer Behavior: In FashionResearch methods for business: A skill building approach (1993)Research methods for business…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift. (2007)Social media and impulse buying behavior: The role of hedonic shopping motivation and shopping orientation (2022)Social Learning Theory. (1978)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)Exploring the influence of knowledge management process on corporate sustainable performance through green innovation (2020)I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents (2020)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Metode penelitian kuantitatif & kualitatif (2006)Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing (2022)An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers: Are female shoppers different? (2023)Exploring advertising stimulus, hedonic motives, and impulse buying behavior in Indonesia’s digital context: demographics implications (2024)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Hedonic shopping motivations (2003)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing? (2011)Exit from the high street: an exploratory study of sustainable fashion consumption pioneers (2015)Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice (2015)Examining the relationship of payment system characteristics and behavioural intention in e-payment adoption: a case of Indonesia (2015)Gestion estrategica de tecnologias de informacion y comunicacion y adopcion del comercio electronico en Mipymes de Cordoba, Argentina (2016)Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping (2017)
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References

  • 1993Research methods for business: A skill building approach17,000 cited
  • 2013Research Methods for Business: A Skill-Building Approach4,365 cited
  • 1998Impulse buying: Modeling its precursors1,506 cited
  • 2019The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce468 cited
  • 1994Consumer Behavior: In Fashion295 cited
  • 2020The Effects Of Mobile Marketing, Discount, And Lifestyle On Consumers’ Impulse Buying Behavior In Online Marketplace78 cited
  • 2016E-commerce : Role of E-commerce in Today's Business36 cited
  • 2018Role of Social Media influence on Customers Impulsive Buying Behaviour towards Apparel8 cited

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