References

• 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
• 2020Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust348 cited
• 2018Customer engagement behaviors: The role of service convenience, fairness and quality313 cited
• 2019Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites309 cited
• 2018The effect of atmosphere on customer engagement in upscale hotels: An application of S-O-R paradigm247 cited
• 2020Customer engagement behaviour on social commerce platforms: An empirical study227 cited
• 2021Linking transformational leadership and frugal innovation: the mediating role of tacit and explicit knowledge sharing220 cited
• 2020Internal and External Determinants of Consumer Engagement in Sustainable Consumption220 cited
• 2020Athlete branding via social media: examining the factors influencing consumer engagement on Instagram187 cited
• 2018Trust and commitment within a virtual brand community: The mediating role of brand relationship quality182 cited
• 2019The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity174 cited
• 2020When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification130 cited