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A strategic analysis of virtual showrooms deployment in online retail platforms · Study

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ArticleA strategic analysis of virtual showrooms deployment in online retail platforms

Tao Zhang2022

Article2022

A strategic analysis of virtual showrooms deployment in online retail platforms

Tao Zhang · Gang Li · Giri Kumar Tayi

35 citations·0/0 files stored·Omega

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Digital Platforms and Economics

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References

1929Stability in Competition 2006On the Simple Economics of Advertising, Marketing, and Product Design 2008Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers 2008Strategic Customer Behavior, Commitment, and Supply Chain Performance 2010“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers 2016Online and Offline Information for Omnichannel Retailing 2011Firm Strategies in the “Mid Tail” of Platform-Based Retailing 1994Supplying Information to Facilitate Price Discrimination

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2025How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda 2025Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures 2025Mapping the digital transformation in the fashion industry: the past, present and future

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Details

Year2022

Typearticle

Published2022-12-31

VenueOmega

ISSN-L0305-0483

Languageen

Citations35

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.omega.2022.102824

openalex_workW4313398191

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