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A strategic analysis of virtual showrooms deployment in online retail platforms
16 references·6 citing·47 second hop
A strategic analysis of virtual showrooms deployment in online retail platforms (2022)A strategic analysis of virtual showrooms…The strategic analysis of logistics service sharing in an e-commerce platform (2019)The strategic analysis of log…The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment (2018)The Value of Fit Information …Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1 (2017)Platform or Wholesale? A Stra…Online and Offline Information for Omnichannel Retailing (2016)Online and Offline Informatio…Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Firm Strategies in the “Mid T…“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers (2010)“Bricks and Clicks”: The Impa…Strategic Customer Behavior, Commitment, and Supply Chain Performance (2008)Strategic Customer Behavior, …Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers (2008)Purchasing, Pricing, and Quic…On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers (2008)On the Value of Commitment an…Merchant or Two-Sided Platform? (2007)Merchant or Two-Sided Platfor…On the Simple Economics of Advertising, Marketing, and Product Design (2006)On the Simple Economics of Ad…Online buying behavior: a transaction cost economics perspective (2004)Online buying behavior: a tra…Economics of an Information Intermediary with Aggregation Benefits (2004)Economics of an Information I…Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence (1996)Effect of Brand Loyalty on Ad…Supplying Information to Facilitate Price Discrimination (1994)Supplying Information to Faci…Stability in Competition (1929)Stability in CompetitionWhen should the internal or external anchor be selected to conduct live-streaming considering metaverse technology? (2025)When should the internal or e…Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures (2025)Pricing strategies for dual-c…Mapping the digital transformation in the fashion industry: the past, present and future (2025)Mapping the digital transform…Impact of cost structure and cannibalisation on live streaming pricing strategies (2025)Impact of cost structure and …How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda (2025)How to use emerging service t…Consumer self-optimization in a virtual showroom experience and its implications on online product return strategies (2025)Consumer self-optimization in…Monopoly and product quality (1978)Regulating a Monopolist with Unknown Costs (1982)The Theory of Industrial Organization (1988)Consumer Privacy and the Market for Customer Information (2004)Competition through Commissions and Kickbacks (2012)Consumer Deliberation and Product Line Design (2012)Moral Hazard and Observability (1979)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Digitalization in retailing: multi-sided platforms as drivers of industry transformation (2017)Threat of platform‐owner entry and complementor responses: Evidence from the mobile app market (2019)Should platforms be allowed to sell on their own marketplaces? 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References

  • 1929Stability in Competition6,933 cited
  • 2006On the Simple Economics of Advertising, Marketing, and Product Design633 cited
  • 2008Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers611 cited
  • 2008Strategic Customer Behavior, Commitment, and Supply Chain Performance524 cited
  • 2010“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers506 cited
  • 2016Online and Offline Information for Omnichannel Retailing470 cited
  • 2011Firm Strategies in the “Mid Tail” of Platform-Based Retailing448 cited
  • 1994Supplying Information to Facilitate Price Discrimination379 cited
  • 2017Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1349 cited
  • 2007Merchant or Two-Sided Platform?272 cited
  • 2008On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers266 cited
  • 2019The strategic analysis of logistics service sharing in an e-commerce platform245 cited
  • 2004Online buying behavior: a transaction cost economics perspective230 cited
  • 2004Economics of an Information Intermediary with Aggregation Benefits173 cited
  • 1996Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

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168 cited
  • 2018The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment166 cited
  • Cited by

    • 2025How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda21 cited
    • 2025Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures19 cited
    • 2025Impact of cost structure and cannibalisation on live streaming pricing strategies16 cited
    • 2025When should the internal or external anchor be selected to conduct live-streaming considering metaverse technology?15 cited
    • 2025Consumer self-optimization in a virtual showroom experience and its implications on online product return strategies12 cited
    • 2025Mapping the digital transformation in the fashion industry: the past, present and future8 cited