Creating Social Ventures: How Social Motivations and Goals Drive Venture Idea Judgments

Abstract

Research on the formation of prosocial ventures has attracted substantial interest in the field of social entrepreneurship for more than a decade. Yet, the understanding of how prosocial founders use judgments for the assessment of opportunity-related information to create prosocial ventures remains relatively unexamined. We conducted an abductive, qualitative study with 34 first-time founders using verbal protocols and content analysis techniques to explore how founders with ‘other-oriented’ social identities judge venture ideas in contrast to founders with ‘me-oriented’ social identities. As a result, we theorise a model which reveals how the motivation and subjective goals of prosocial founders influence their venture idea judgments and meaning-making processes. We contribute to the social entrepreneurship literature by displaying how founders with social goal-motivations gain opportunity confidence through their choice of judgement criteria during opportunity evaluation.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 6 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.