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The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
16 references·0 citing·42 second hop
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana (2023)The symbiotic effect of market orientatio…International Review of Management and Business Research (2021)International Review of Manag…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Structural Equation Modeling in Marketing: Some Practical Reminders (2008)Structural Equation Modeling …Moderating Effects of Entrepreneurial Orientation on Market Orientation-Performance Linkage: Evidence from Chinese Small Firms* (2008)Moderating Effects of Entrepr…Designing and Conducting Mixed Methods Research (2007)Designing and Conducting Mixe…A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)A meta-analysis of the relati…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)Brand Orientation: A Mindset …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Second Generation Little Jiffy (1970)A Second Generation Little Ji…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)The Application of Electronic Computers to Factor Analysis (1960)A Rationale and Test for the Number of Factors in Factor Analysis (1965)Little Jiffy, Mark Iv (1974)Comparison of five rules for determining the number of components to retain. (1986)Evaluating the use of exploratory factor analysis in psychological research. (1999)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)On the Evaluation of Structural Equation Models (1988)The Theory of the Estimation of Test Reliability (1937)Measurement and prediction (1950)Theory of Mental Tests (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)Toward a Definition of Mixed Methods Research (2007)Qualitative Content Analysis: Theoretical Background and Procedures (2014)A Concise Introduction to Mixed Methods Research (2021)
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  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources

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590 cited
  • 2008Moderating Effects of Entrepreneurial Orientation on Market Orientation-Performance Linkage: Evidence from Chinese Small Firms*407 cited
  • 2021International Review of Management and Business Research405 cited
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