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The Influence of Viral Marketing, and Product Innovation on Repurchase Intentions through Mediation of Purchase Decision

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References

2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D14,594 cited
2022Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example4,072 cited
2013Perilaku Konsumen dan Strategi Pemasaran595 cited
2022Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator333 cited
2022The omnichannel continuum: Integrating online and offline channels along the customer journey179 cited
2022Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research170 cited
2022Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era126 cited
2022How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior104 cited
2019Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang)90 cited
2021Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy29 cited
2018PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MAISON NOB18 cited
2013ANALISA PENGARUH HARGA, PROMOSI DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA "ONLINE SHOP" S-NEXIAN MELALUI FACEBOOK15 cited
2021Influence of flavor variety and color variety on consumer preference and choices of yogurt bundles

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